top of page
TERRY FOR VIRIGINIA
Print & Digital Content
As the lead designer for the Terry McAuliffe campaign for Virginia governor, I led all print and digital design for the entire campaign. I primarily focused on the creation of email, paid and social media and web graphics to help advance fundraising and message priorities. Through this work, our digital team was able to raise over $4 million.
PROMOTING CAMPAIGN FUNDRAISING
Our paid media programs were obviously used to increase fundraising for the campaign, most importantly, it was used upon deadlines to help reach our goals.
INFORMING VOTERS ON THE DANGERS OF OUR OPPONENTS
It was very important in this race to inform Virginia voters on the dangerous views of our Republicans opponents. During the primary and general elections, we had to expose how disastrous they could be for the states and informing voters how close these races could be.
I branded all our social media profile and I created a Supporter Toolkit. This was a place dedicated to everything our supporters would need to amplify Terry's message online. I created everything from digital 'I Voted' stickers to over 50 individual policy graphics.
SOCIAL MEDIA ASSETS & SUPPORTER TOOLKIT
bottom of page