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PETE FOR AMERICA
Digital Content
As a Senior Graphic Designer at Pete for America, we created thousands of unique pieces of creative, range from organic and paid media to email to video. You can view my work for paid media here, additionally I created a tremendous amount of content for social media and email, while also art directing videos.
WEBSITE DESIGN & DIGITAL ASSETS
Since Pete's supporters were so involved and focused online, a colleague and I came up with this idea to "game-ify" the fundraising experience. We came up with the "Leaderboard Challenge," in which you would claim a donation amount from $1-$2800.
SOCIAL MEDIA CREATIVE
Content designed specifically for social channels, across Twitter, Facebook, Instagram and others.
Instagram stickers, created through Giphy, for supporters to add to their stories.
EMAIL CREATIVE
Creative for various campaign initiatives, from contest and policy issues to fundraising.
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