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Branch
Email Design
As the senior designer, I undertook the exciting challenge of completely redesigning the emails for Branch Insurance. With a focus on elevating user experience and visual appeal, I meticulously crafted a new design framework that aligned with the company's brand identity and values. From conceptualization to implementation, every step was carefully considered, including color palettes, typography choices, and layout structures. The result is a modern and cohesive email design system that not only enhances the overall user journey but also strengthens Branch Insurance's brand presence in the digital landscape.
FINAL EMAIL REDESIGN
The emails were broken out between "transactional" and "marketing." Transactional is a type of automated email. Transactional emails are personalized and typically sent to individuals one at a time. Sometimes accompanied by policy docs. Marketing emails are commercial messages, typically distributed to a list of recipients in bulk. There is a clear call to action, with a focus on acquisition, retention, or promotions.
marketing
transactional
BEFORE
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